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A Global Story

Read in more than 40+ countries, frayme speaks to people who care about stories that feel real.

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Made With Hands & Heart

Crafted in Germany and preserved by the German National Library as part of the nation's cultural heritage.

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Build on Community

A fast growing network of photographers, artists and creative voices who believe in the strength of shared vision.

the people behind

We are a team of photographers, artists and curators who are deeply moved by photography and print. That is why, with frayme, we bring these elements together, to offer you, as a creative mind, inspiration, added value and meaningful input that helps you grow. We focus on cultural context, artist portfolios, long-form features, documentary projects, portrait series, and essays. Thank you for being here, for taking an interest in an independent publisher, and for wanting to know who the people behind frayme really are… thank you.

frayme Team:

  • Ünal Günofan

    Founder

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    Ünal is the editorial lead at frayme, shaping the magazine's vision with a clear commitment to authenticity and artistic integrity. As a photo designer, he has worked with numerous brands, but his personal work stays rooted in raw, unfiltered human experience. He has collaborated with NGOs, documenting stories from underrepresented communities, including an extensive visual project on Roma settlements in Romania. His images have appeared in newspapers and on television, sparking awareness and driving donations for humanitarian causes.

  • Sophie

    Creative Direction

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    Sophie is the creative force behind frayme, overseeing everything from the design of our issues to our social media presence. With a strong background in working with renowned brands, Sophie has honed her eye for detail and aesthetic. Her vision shapes the entire visual experience of frayme, ensuring that every issue resonates with authenticity and creativity. Sophie’s dedication to pushing boundaries and her innate sense of style make her the driving force behind the magazine’s artistic direction.

  • Serene

    Curator (Photography)

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    Serene is a street photographer with a sharp eye for everyday beauty and human connection. Born and raised in Singapore, she discovered photography during the pandemic and went on to earn a diploma from Chatsworth Medi@rt Academy. Her work was recognized at the Crowbar Awards 2022, earning a Bronze and two finalist spots. At frayme, she brings depth and honesty to our visual storytelling, capturing urban life with quiet power.

  • Mitch

    Curator (Visual Art)

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    Mitch is an illustrator and visual storyteller whose work balances clarity with emotional depth. Based in Australia, he crafts bold, concept-driven visuals that blend clean lines with expressive detail. With a background in both design and illustration, Mitch brings a refined artistic vision to frayme, shaping narratives through color, form, and composition. His work invites reflection - transforming ideas into striking visuals that resonate with intention and originality.

  • Sammy

    Chief Happiness Officer (CHO)
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    Sammy ensures the team takes regular breaks, enforces daily walks and provides unlimited tail wags and emotional support. Specializing in nap optimization and treat negotiations, she brings joy and a stress-free environment to frayme.

  • More to Come

    Our team is growing – and we're excited to welcome some amazing new minds who have already joined us!

    But we're not done yet: do you feel called to support us and become part of the journey?
    Then reach out via our contact form!