Founder

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Ünal is the editorial lead of frayme, shaping the magazine’s vision with a commitment to authenticity and artistic integrity. As a photo designer, he has collaborated with numerous brands, yet his personal work remains rooted in the human experience - raw and unfiltered. He has worked with NGOs, capturing impactful stories from underrepresented communities, including extensive visual documentation of Roma settlements in Romania. His images - published in newspapers and broadcast on television - have not only raised awareness but also generated donations for humanitarian causes.

Creative Direction

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Sophie is the creative force behind frayme, overseeing everything from the design of our issues to our social media presence. With a strong background in working with renowned brands, Sophie has honed her eye for detail and aesthetic. Her vision shapes the entire visual experience of frayme, ensuring that every issue resonates with authenticity and creativity. Sophie’s dedication to pushing boundaries and her innate sense of style make her the driving force behind the magazine’s artistic direction.

Curator (Photography)

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Serene is a street photographer with a sharp eye for everyday beauty and human connection. Born and raised in Singapore, she discovered photography during the pandemic and went on to earn a diploma from Chatsworth Medi@rt Academy. Her work was recognized at the Crowbar Awards 2022, earning a Bronze and two finalist spots. At frayme, she brings depth and honesty to our visual storytelling, capturing urban life with quiet power.

Curator (Visual Art)

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Mitch is an illustrator and visual storyteller whose work balances clarity with emotional depth. Based in Australia, he crafts bold, concept-driven visuals that blend clean lines with expressive detail. With a background in both design and illustration, Mitch brings a refined artistic vision to frayme, shaping narratives through color, form, and composition. His work invites reflection - transforming ideas into striking visuals that resonate with intention and originality.

Chief Happiness Officer (CHO)

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Sammy ensures the team takes regular breaks, enforces daily walks and provides unlimited tail wags and emotional support. Specializing in nap optimization and treat negotiations, she brings joy and a stress-free environment to frayme.

Our team is growing – and we're excited to welcome some amazing new minds who have already joined us!

But we're not done yet: do you feel called to support us and become part of the journey?
Then reach out via our contact form!